Product Copywriter, Latin America
Bogotá, Bogotá
hace 5 días

Job Description

Come Build The World With Us!

This is the career you’ve been waiting for your whole life. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe.

Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT and Black + Decker.

Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history.

Come build with us and take your career to new heights.

The Global Customer Experience GCX Studio team at Stanley Black & Decker is looking for a Product Copywriter to join our team.

Ideal candidates have a portfolio of work containing a wide range of voice, clients and technique. This position will work both independently and as a lead on copy needs for eCommerce and marketing initiatives.

This person must possess exceptional writing skills, with the ability to contribute to creative development for a wide range of communications including digital ad campaigns, SEO meta data descriptions, website and landing page content, and email marketing to support brand initiatives and new product launches.

This person must be well versed in setting brand standards, tone of-voice and writing to a number of diverse channels including print, video and digital.

Responsibilities :

  • Collaborate with creative team members to determine the conceptual and copy direction of our brand and product marketing initiatives.
  • Adhere to guidelines outlined to maintain consistent brand voice / tone throughout all digital marketing initiatives across web, mobile, email, and social, video, radio and traditional channels.
  • Participate in creative concepting and collaborate with brand strategists and project coordinators.
  • Work closely with advertising agencies.
  • Translate brand creative direction and copy points into engaging and effective writing concepts.
  • Collaborate cross-functionally with product managers, brand strategists, and digital marketers to ensure copy tone and style are consistent with visual tone and style.
  • Oversee digital copy across owned and retail channels to ensure consistency.
  • Requirements :

  • Bachelor's degree in Marketing, Communications, Journalism or other related field.
  • 4+ years professional experience writing in the digital marketing space.
  • Exceptional writing skills, including the ability to write in a range of voices and styles for a variety of projects with diverse audiences.
  • Advanced skills in English. Portuguese a plus
  • Able to clearly articulate concepts and creative ideas.
  • Exceptional spelling, grammar and attention to detail.
  • Experience with campaign development and creative execution.
  • Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
  • Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties.
  • Prior advertising / marketing agency experience a plus.
  • Provide writing samples of your best work.
  • Who We Are

    Stanley Black & Decker is one of the world's largest, fastest growing and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.

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