Senior Data Analyst
Digitas
Bogotá, Colombia
hace 3 días

Job Description

As a Senior Data Analyst , day-to-day, your role includes :

  • Execute consumer, media, brand, and market research that will drive the client’s business
  • Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Develop and analyze media and brand targets that inform media strategies
  • Apply syndicated research and proprietary agency resources to client’s business
  • Evaluate new and potential data partners to identify the best resources and approaches
  • Proactively educate internal and external clients on research, tools, and approaches
  • Craft POVs for internal and external knowledge sharing
  • Qualifications

  • 1-2 years in media / marketing research, consumer insight, business consulting, or digital advertising research
  • Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, or sociology
  • Experience with quantitative or qualitative research and working with large data sets to create insights
  • Familiarity with syndicated and customer data environments
  • Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus
  • Proficiency in Tableau, GoodData, Datorama, SQL a plus
  • Additional Information

  • Access to Prepaid Medical Plan
  • Employee engagement activities and events
  • Days of Work from Home
  • Flexible Schedule
  • Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
  • You will have a coach that will support and help you grow
  • Level up Program
  • All your information will be kept confidential.

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