Sr. Manager Ecommerce B2B Business Analytics
adidas
Bogota, DC, CO
hace 3 días

Purpose & Overall Relevance for the Organization :

  • Build and lead the digital business performance analytics function within the Market Digital Partner Commerce (DPC) organization.
  • Be responsible for delivering cutting edge analytics services to all market stakeholders, enabling them to take quantitatively based decisions.
  • Act as local centre of expertise within DPC for all analytics related topics and drive the implementation of analytics tools across the organization.
  • Lead strategic assignments or projects related to developing a larger understanding and stronger guidance on how to elevate the DPC execution
  • Responsibilities

  • Prepare data analysis for account and country DPC teams based on Global DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to) : Digital sales performance analysis & insights reporting Digital web performance analysis & insights reporting Digital account diagnostics Media Marketing campaign analysis and optimization Product range analysis & quantitative assortment optimization Paid and organic on-site search analysis & optimization Translate analytics into engaging, actionable and easy to digest insights Implement global initiative testing and tracking solutions
  • Consult across market DPC and account teams in driving consistent language, insight generation and utilization towards business optimization and development
  • Accountable for LAM Market data sourcing and management
  • Be the LAM Market point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
  • Work with Global DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across markets
  • Define data modeling, analytics platforms and visualization guidelines for DPC business performance data across the region with the different partners.
  • Input account specific insights to global DPC Business analytics
  • Input to and consult - country account Digital joint business plan
  • Key Relationships

  • Global DPC Business Analytics team
  • Market DPC Partner Development
  • Market Partner Program team
  • Market Digital Activation and media teams
  • Market KA team & CTC
  • Market DBC Analytics Lead
  • Market Sales Finance
  • Country DPC team
  • Knowledge, Skills and Abilities :

  • Experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.
  • Experience with data management tools to centralize, automate and visualize large volumes of data from different sources.
  • Experience in eCommerce environment
  • Experience with BI, Financial Planning, Merchandising processes, tools and KPIs.
  • Profound experience with data and visualization techniques.
  • Experience with B2B sales data
  • Strong communication and storytelling skills (PPT or advanced tools).
  • Digital Project Management skills
  • Lean-agile project management
  • At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.

    We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
  • But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
  • Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
  • We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.

    We are an Equal Opportunity Employer.

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