Growth Analyst
Rappi
Bogotá
hace 3 días

YOUR NEXT STEP IS AT RAPPI! At Rappi we believe that empowered, self-motivated teams can accomplish huge things. We work in modern agile work-flows that integrate engineers, data scientists, business leaders and product owners to deliver specific user experiences applications and feature-setsThe ASO / New Users CRO specialist within the growth team at Rappi is responsible for building and driving crucial marketing and analytic capabilities from ideation phase all the way to becoming a successful insights and improvements generator across countries, verticals, OS and channels

Desired Outcomes

  • Increase XYZK% new users CR monthly, reducing CAC in ABC%
  • Increase XYZK% new users monthly monthly retention
  • Increase App Stores CR in XYZ% trough testing and optimization of creatives and main store related variables
  • Conversion lift studies for acquisition across UA
  • Key Responsibilities

  • Lead and support CRO initiatives at a country, channel and OS level
  • Develop user retention analysis in order to share and implement strategies across UA team
  • Lead and support UX analysis and tests in order to improve new users experience and CR
  • Plan, control and execute app store optimizations (creative, text and ratings) looking forward to increase CR at the stage of the funnel
  • Generate market and inside the company insights analysis at a country, channel and OS level
  • You will be reporting directly to the ASO / New users CRO lead
  • Required Skills

  • 1 - 3 years in a heavily performance driven environment
  • 100% bilingual (english and spanish)
  • Strong excel skills
  • Thrives working in a very fast paced, rapidly evolving environment
  • Exceptional problem-solving, analytical and communication skills - comfortable working in changing environments and dealing with high complex business challenges
  • Desired Features

    strong plus) SQL working knowledge

    plus) working knowledge of analytics & tracking tools (e.g Appsflyer, Amplitude, Singular, Apptweak)

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