Manager Digital Analytics- Business Performance Apps
Bogota, DC, CO
hace 6 días

Purpose & Overall Relevance for the Organization :

As Manager Business Performance Analytics at adidas you are responsible of creating accurate forecast and drive the IBP, RDP, WSF, WHS Planning of the channel.

This role has crucial conversations with country DTC and FP&A teams by preparing and aligning commercial strategies meeting both, consumer and business needs.

You are also responsible to focus in daily sales tracking, identifying risks and opportunities to provide actionable recommendations which help decision making process for APP channel.

Business Performance

  • Upload in Tableau the monthly plan segmented by day, with the most relevant KPI s : Revenue, NS, Traffic, Std Margin, NS FP, Units, ASP, AOV, UPT and markdowns.
  • Informs to DTC and Finance community to give visibility of how the month is performing and how will close in terms of Net Sales and Margin by brand.
  • Build the channel highlevel Integrated business plan that is shared with Buying & Planning teams with information by country, brand, net sales, net qty, margin and ASP for this and net year, so they can start preparing their seasonal buy plan in order to achieve business needs.
  • Support the channel rolling forecast process by giving visibility of full P&L figures by country, brand APP.
  • Provide the breakdown of the net sales by day translated in net qty in order to give visibility to the warehouse of units that will fall on an specific day based on monthly plan.
  • Create and follow up monthly top line and key metrics plan.
  • Identify business risks and opportunities.
  • Forecast and align commercial events with In-Season Trading and coordinate visits and installation plan for APP with Brand teams.
  • Create forecasts for RFC, IBP, WSF, WHS planning.
  • Build a strong internal and external network including key industry players, feeding latest trends of forecasting and technological advances into the Global adidas Digital Analytics community.
  • Key Relationships :

  • Business Performance Mobile & Desktop
  • Digital Analytics
  • DTC Directors
  • Buying & Trading teams
  • Media Activation
  • Brand Teams
  • Country FP&A
  • Knowledge Skills and Abilities :

  • Specialist in business or technical skills with expert knowledge in some areas of work or systems (business champ)
  • Analytical and problem-solving skills
  • Proficiency in excel
  • 4 years of experience in finance, demand planning and forecasting
  • Knowledge in programming in python, SQL, R is a plus
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