Summary The Director of Marketing is responsible for defining, leading, and executing corporate and product / service marketing initiatives for the firm and across its key practice areas.
The Director is a key hands-on partner with Practice Area Leaders and others in driving revenue through marketing strategy.
The Director will : - provide strategy, guidance, explicit tactics and hands-on leadership across the full range of marketing and communications issues -
lead a team of marketing professionals in explicit growth initiatives, web-based marketing, social media, and professional conference participation -
identify opportunities to continuously build upon the firm's brand equity, and - provide explicit marketing support for every practice area, and their ongoing business development initiatives.
Responsibilities Brand Management : - Create and implement programs to enable and secure continuous client feedback, enliven and enlarge client relationships, and develop future business.
Marketing Strategy And Products : - Lead the ideation and implementation of marketing and business development materials that advance the firm's objectives, including sales collateral, marketing decks, white papers, client case studies and testimonials, blogs, webinars, op-
eds, and web and social media content. - Direct the firm's website content, design, search engine optimization, and marketing.
Practice Area Leader (PAL) And Consultant Partnership : - Work closely with PALs to create multi-year strategies and annual marketing plans.
partner with PALs to continuously improve practice area marketing plans and collateral. - Write, edit, and design full range of collateral to support both B2B and B2C marketing.
Hire, train, coach and evaluate marketing staff. Establish KPIs with marketing team along with plan to iteratively track, adjust and report.
The Director will supervise a team of marketing staff members, and interns, and manage external agency relationships (as applicable).
Skills / Qualifications : - Bachelor's degree required in Marketing, Business, Communications, or similar discipline; advanced degree preferred.
ability to function well with ambiguity. - Flexibility and a willingness to handle new tasks, accept feedback and direction, and anticipate and respond to the needs of clients and colleagues.