Digital Marketing Analyst is responsible for implementing and updating the digital assets (websites, videos, tags) for Colgate subsidiaries worldwide, following the divisional and global digital strategies.
You will work with main stakeholders from Digital Marketing, eCommerce, Marketing and with our Partner Agencies, supporting multiple brands.
Let’s talk about the main responsibilities as a Digital Marketing Analyst :
Adapt and update websites and other web assets for Colgate, working with company teams and digital partner agencies
Ensure best practices and brand guidelines are followed in all developments
Ensure projects are delivered on time and the number of hours spent in each project is reported
Accountable for the Quality Assurance check of all sites and campaigns updates being published, ensuring that they are complying with the corporate guidelines and the market development standards (SEO, usability, tracking, domains, etc)
Ensure Usage Rights of all digital assets published are following agency controls
Manage company's YouTube official channels : Videos management
Communicate to local marketing teams and / or division Digital teams when new sites and campaigns updates are live
Interact with digital agencies all over the world to obtain guidelines and support for project implementations
Implement tracking codes, tags and extract analytics reports from the websites
Support e-commerce initiatives that need implementation
Report to Digital Marketing Coordinator BEX the project status and timelines
What do you need for this position ?
Bachelor Degree in web design, interactive media design, multimedia, graphic design, systems engineering or related.
At least 6 months to 1 year of experience in similar position
high intermediate level of english
Manage and knowledge in Adobe Illustrator, Adobe Photoshop, HTML, CSS
It is an advantage to have :
Authoring experience in Adobe Experience Manager (AEM)
Atlassian Tools management (Jira, Confluence)
Screaming Frog SEO Spider Tool knowledge
English Certificate (B2, C1 & C2)