Digital Marketing Analyst (Web Content Management)
Colgate-Palmolive
Cali, VAC, CO
hace 5 días

Digital Marketing Analyst is responsible for implementing and updating the digital assets (websites, videos, tags) for Colgate subsidiaries worldwide, following the divisional and global digital strategies.

You will work with main stakeholders from Digital Marketing, eCommerce, Marketing and with our Partner Agencies, supporting multiple brands.

Let’s talk about the main responsibilities as a Digital Marketing Analyst :

  • Adapt and update websites and other web assets for Colgate, working with company teams and digital partner agencies
  • Ensure best practices and brand guidelines are followed in all developments
  • Ensure projects are delivered on time and the number of hours spent in each project is reported
  • Accountable for the Quality Assurance check of all sites and campaigns updates being published, ensuring that they are complying with the corporate guidelines and the market development standards (SEO, usability, tracking, domains, etc)
  • Ensure Usage Rights of all digital assets published are following agency controls
  • Manage company's YouTube official channels : Videos management
  • Communicate to local marketing teams and / or division Digital teams when new sites and campaigns updates are live
  • Interact with digital agencies all over the world to obtain guidelines and support for project implementations
  • Implement tracking codes, tags and extract analytics reports from the websites
  • Support e-commerce initiatives that need implementation
  • Report to Digital Marketing Coordinator BEX the project status and timelines
  • What do you need for this position ?

  • Bachelor Degree in web design, interactive media design, multimedia, graphic design, systems engineering or related.
  • At least 6 months to 1 year of experience in similar position
  • high intermediate level of english
  • Manage and knowledge in Adobe Illustrator, Adobe Photoshop, HTML, CSS
  • Web Experience
  • It is an advantage to have :

  • Authoring experience in Adobe Experience Manager (AEM)
  • Atlassian Tools management (Jira, Confluence)
  • Portfolio
  • Screaming Frog SEO Spider Tool knowledge
  • English Certificate (B2, C1 & C2)
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