PAID SEARCH SPECIALIST
Gran Empresa
Bogotá, Cundinamarca, CO
hace 6 días
source : La Red

The search engine marketing (sem) specialist will manage all paid search campaigns on google, yahoo and bing, as well as other search and display marketing engines.

A successful sem specialist will effectively manage the paid search budget and work with the seo and marketing team in order to maximize roi, drive traffic, and customers.

Monthly salary : cop $3.500.000 Responsibilities : â ¢ work alongside your team lead on the planning, research, structuring & implementation of search marketing campaigns from start to finish, including the coordination and report delivery on campaign results (on a weekly / monthly / quarterly basis).

 ¢ work alongside your supervisor on the planning, research, structuring & implementation of search marketing campaigns from start to finish, including the coordination and report delivery on campaign results (on a weekly / monthly / quarterly basis).

 ¢ perform daily spend pacing and performance checks. ¢ proactive optimization suggestions and successful implementation.

 ¢ tracking ad copy and keyword performance in terms of client roi and quality including a / b ad copy and landing page testing.

 ¢ constantly monitor campaign performance and pacing, looking for optimization opportunities using a methodical framework to achieve goals and maximize results.

 ¢ experience with search ads 360 is highly preferred, but not required. Skills and requirements : â ¢ 1-3 years of hands-

on paid search execution experience. ¢ agency experience is a plus. ¢ technical knowledge of search media buying platforms.

 ¢ experience with reporting, tracking, and developing campaign insights. ¢ willingness to go above and beyond for your clients-

needs including travel when necessary and some extended work days. ¢ detailed budget management. ¢ creative and strategic problem solver.

 ¢ strong project management skills. Nivel de antigüedad : mando intermedio, tipo de empleo : jornada completa

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