The search engine marketing (sem) specialist will manage all paid search campaigns on google, yahoo and bing, as well as other search and display marketing engines.
A successful sem specialist will effectively manage the paid search budget and work with the seo and marketing team in order to maximize roi, drive traffic, and customers.
Monthly salary : cop $3.500.000 Responsibilities : â ¢ work alongside your team lead on the planning, research, structuring & implementation of search marketing campaigns from start to finish, including the coordination and report delivery on campaign results (on a weekly / monthly / quarterly basis).
Â ¢ work alongside your supervisor on the planning, research, structuring & implementation of search marketing campaigns from start to finish, including the coordination and report delivery on campaign results (on a weekly / monthly / quarterly basis).
Â ¢ perform daily spend pacing and performance checks.Â ¢ proactive optimization suggestions and successful implementation.
Â ¢ tracking ad copy and keyword performance in terms of client roi and quality including a / b ad copy and landing page testing.
Â ¢ constantly monitor campaign performance and pacing, looking for optimization opportunities using a methodical framework to achieve goals and maximize results.
Â ¢ experience with search ads 360 is highly preferred, but not required. Skills and requirements : â ¢ 1-3 years of hands-
on paid search execution experience.Â ¢ agency experience is a plus.Â ¢ technical knowledge of search media buying platforms.
Â ¢ experience with reporting, tracking, and developing campaign insights.Â ¢ willingness to go above and beyond for your clients-
needs including travel when necessary and some extended work days.Â ¢ detailed budget management.Â ¢ creative and strategic problem solver.
Â ¢ strong project management skills. Nivel de antigüedad : mando intermedio, tipo de empleo : jornada completa