Relocation Assistance Offered Within Country
136725 - Cali, Valle del Cauca, Colombia
JOB SUMMARY
The category Manager for Andina leads the category team to define Brand Growth strategies in the different countries in order to deliver financials and SOM goals.
Is responsible for the ACPL model for the different brands and to develop media plans (Digital & off lines). Oversees the execution of the 5ps strategies including definition of new products grids, price & promo strategies.
Must work closely with divisional team including Brand innovation group (BIG), Impactful brand experience Team (IBE) as well as with Country GMs, Retail marketing and Finance teams.
Drives alignment and communication with Subs within the Hub.
RESPONSIBILITIES
Define the Growth Plan Strategy for the category in the different countries of Andina, based on global and divisional strategies combined with local insights
Define the ACPL model to support the different brands and define how to allocate resources among different sub brands and touchpoints :
Define or fine tune audiences for the different campaigns.
Work with the local and divisional IBE (innovation brand experience team) to develop the media plan including off line and digital campaigns.
Track campaign performance
Partner with IBE to define 1 parity data acquisition plan and CRM activities
Supervise Search strategies and check performance activities
Oversees the execution of the 5Ps strategies (including eCommerce) for the different sub brands working collaboratively with Retail marketing and the country GMs
Define and implement innovation grids. Provides clear guidelines to the countries
Work in RMG and funding the growth plans to improve profitability
Participates in the preparation of the Budget & LE Volume plan & Financial Goals for the Category and support the local team in the preparation of country visits
Use analytics, including Nielsen, kantar, sequoya, Ibope, etc. to define opportunities for the category
and leads communication with Senior Management
QUALIFICATIONS
Bachelor Degree in Business Administration or industrial engineer preferably with a Master’s Degree.
dDgital knowledge
Verbal communication
Decision making, critical thinking.
Organizing and planning
Organizational and customer service orientation, key sales and marketing
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV.
Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at
http : / / www.colgatepalmolive.com
http : / / www.colgatebsbf.com
http : / / www.hillspet.com
http : / / www.tomsofmaine.com
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application Accommodation colpal.
com with the subject "Accommodation Request" should you require accommodation.
