Category Manager Home Care
Colgate-Palmolive Company
Cali, VAC, CO
hace 10 horas

Relocation Assistance Offered Within Country

136725 - Cali, Valle del Cauca, Colombia


The category Manager for Andina leads the category team to define Brand Growth strategies in the different countries in order to deliver financials and SOM goals.

Is responsible for the ACPL model for the different brands and to develop media plans (Digital & off lines). Oversees the execution of the 5ps strategies including definition of new products grids, price & promo strategies.

Must work closely with divisional team including Brand innovation group (BIG), Impactful brand experience Team (IBE) as well as with Country GMs, Retail marketing and Finance teams.

Drives alignment and communication with Subs within the Hub.


Define the Growth Plan Strategy for the category in the different countries of Andina, based on global and divisional strategies combined with local insights

Define the ACPL model to support the different brands and define how to allocate resources among different sub brands and touchpoints :

Define or fine tune audiences for the different campaigns.

Work with the local and divisional IBE (innovation brand experience team) to develop the media plan including off line and digital campaigns.

Track campaign performance

Partner with IBE to define 1 parity data acquisition plan and CRM activities

Supervise Search strategies and check performance activities

Oversees the execution of the 5Ps strategies (including eCommerce) for the different sub brands working collaboratively with Retail marketing and the country GMs

Define and implement innovation grids. Provides clear guidelines to the countries

Work in RMG and funding the growth plans to improve profitability

Participates in the preparation of the Budget & LE Volume plan & Financial Goals for the Category and support the local team in the preparation of country visits

Use analytics, including Nielsen, kantar, sequoya, Ibope, etc. to define opportunities for the category

  • Leads the hiring, training, and performance evaluations of his / her marketing group staff and oversees their activities;
  • and leads communication with Senior Management


    Bachelor Degree in Business Administration or industrial engineer preferably with a Master’s Degree.

    dDgital knowledge

  • 10 years marketing experience
  • Verbal communication

    Decision making, critical thinking.

    Organizing and planning

    Organizational and customer service orientation, key sales and marketing

    Equal Opportunity Employer

    Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

    Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV.

    Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

    Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

    Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

    For more information about Colgate’s global business, visit the Company’s web site at

    http : / /

  • To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit
  • http : / /

  • To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit
  • http : / /

  • To learn more about Tom’s of Maine please visit
  • http : / /

    Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application Accommodation colpal.

    com with the subject "Accommodation Request" should you require accommodation.

    Reportar esta oferta

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Mi Correo Electrónico
    Al hacer clic en la opción "Continuar", doy mi consentimiento para que neuvoo procese mis datos de conformidad con lo establecido en su Política de privacidad . Puedo darme de baja o retirar mi autorización en cualquier momento.
    Formulario de postulación