Vice President, Marketing
Medellín, Antioquia, Colombia
hace 2 días

Company Overview

At SproutLoud our people and culture are central to our success. You’ll find an environment that is 100% jerk free, where people share the values of putting clients first, being accountable, caring about your team and the quality of your work, inspiring others, and growing in your level of expertise and professional development.

Perhaps that's why for three years running (in 2018, 2019, and 2020), we are ranked among the Top Work Places by the Sun Sentinel and by the South Florida Business Journal (for 2019 and 2020).

SproutLoud is a Software plus Services platform that services the local marketing needs of large organizations. Called Through-Channel Marketing Automation (TCMA), we help our clients manage their brands and distribute their marketing resources locally - through sales channels, franchisees, chain-retail locations, dealer networks, value-added reseller (VAR) programs, and field employees / offices - with a comprehensive distributed marketing solution.

SproutLoud solutions manage brand compliance, increase speed to market, automate manual tasks, and provide robust reporting and business intelligence.

Identified by Forrester Research as the Third Stage for sales and marketing leaders, SproutLoud is on the forefront of the TCMA industry.

We need a great team to help us execute - so come join us!

Overview :

The Vice President of Marketing is a strategist with proven success in marketing enterprise software applications using Account-Based Marketing Methodology.

This individual oversees SproutLoud’s marketing for prospects, a.k.a.; Fortune 1000 brand clients. This position is responsible for the development, sell-through and performance of all lead generation programs including content, strategy, creative development and project management.

This role works to develop SproutLoud as an industry and thought leader spreading brand and product awareness in key forums.

  • This individual is responsible for recruiting, collaboration, training and developing team members into a highly efficient, productive and results oriented department.
  • Responsibilities :

  • Responsible for developing and maintaining marketing plan and executing on plan including : Goals - Marketing goals for the organization for each year with proper focus and benchmarks definedStrategy Definition of our Target Markets and Value PropositionTactics Brand, Communication and IncentivesImplementation All infrastructure, processes and scheduling Budget and Spend Management for the DepartmentControl Evaluation and analysis
  • Responsible for goal setting and OKR measurement structure
  • Responsible for product awareness to prospects and clients, including go-to-market strategy for new features and product announcements
  • Build lead nurturing strategies using Account-Based Marketing (ABM) software / techniques
  • Manage marketing spend efficiently and effectively
  • Build brand as a clear leader in the industry
  • Identify industry events and industry publications for brand awareness and lead gen opportunities, allocate spend and deploy resources accordingly
  • Develop new templates, processes and models for large-scale marketing efforts to support Parter Engagement Team
  • Responsible for mentoring and building a team as the department continues to grow
  • Requirements :

  • 10+ years of proven success in communicating software technology to diverse stakeholders at large enterprise customers
  • Outstanding team building and leadership skills to include selection, training and retention of direct reports and external content providers
  • Natural curiosity for innovation
  • Exceptional knowledge of Account-Based Marketing and enterprise selling
  • Strategic mindset, which translates into smart strategy
  • Strong experience in developing departments with a track record for results
  • Ability to multi-task
  • Entrepreneurial mindset and ability to develop new processes and / or formats as needed
  • Ability to learn new technologies, software and computers quickly
  • Strong organizational skills
  • Exceptional leadership skills
  • Strong sales skills
  • Benefits and Perks

    At SproutLoud, we continue to cultivate an environment that aspires to be one of the best places to work - period. SproutLoud pays the full cost of some benefit programs with our team members.

    Benefits include health-care coverage (Poliza de Seguro Sura), transportation / parking benefit, maternity and paternity benefits, professional development, generous paid time off (PTO) policy, employee and client referral programs, and wellness initiatives.

    We also have fun along the way - a partially paid gym membership, community involvement events, creative recognition programs, breakfast Fridays, BBQ / picnic summers, annual kick off events, monthly happy hours / team building activities, casual dress code, etc.

    And because we believe in keeping the innovative spirit alive over the long haul, we provide a paid four-week sabbatical leave after every sixth year of service for team members to recharge, renew and reboot.

    Having a career at SproutLoud means you are on a team that helps each other win. You will be in an environment that is 100% jerk-free, and share values with others who are accountable, care, inspire, elevate and grow.

    Come grow with SproutLoud!

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