In this role, you have the opportunity to
Defines the product roadmap with a time horizon of 1-3 year for an innovative product range with partly new functionality and technologies.
Defines proposals for the mid-term marketing strategy. Translates the midterm product roadmap into concrete product specifications.
Implements the medium-term business plans, goals and product roadmap.
Your challenge :
The Business Marketing Manager for North Latam Market (Colombia, Central America, Ecuador & Puerto Rico and the Caribbean), Informatics will drive business to the next level.
If you find high motivation in business leadership with deep focus on business strategy and overseeing of marketing, and have significant experience in the local PACS, RIS, ERP, VNA, Enterprise Imaging and Operational Informatics market, then this maybe the right opportunity for you.
You are responsible for
Lead the Enterprise Informatics strategy in the region from a business and marketing standpoint
Develop and execute a market growth plan in close partnership with the global business’s category including and not limited to :
Develop and implement sales account strategies in cooperation with the regional field sales team to meet financial objectives.
Provide market information such as current trends, sales techniques, application of informatics solutions in healthcare, leveraging marketing intelligence and deep insights in customer and competitor landscape.
In mature markets : pro-actively target competitor’s accounts. Where relevant : builds and deploys win-back’ strategies.
Develop account plans with their potential targets and collaborate with broader account plans when already an existing customer of Philips.
Engage in continuous dialogues with the global business’s category related to performance, forecasts, market trends, competition, and growth opportunities.
Activate the entire local markets commercial organization in selling / position your portfolio towards customers
Develop and maintain a close partnership with the service team to ensure high customer satisfaction, long term relationships, and profitability
Supporting the head of Marketing in Creating the Health Systems Marketing Plan for the market by providing Customer Insights and Global Business Strategy for Informatics
Driving the Business-specific execution of the Informatics Marketing Plan, translating, and aligning those with the BMC Plans
Providing Market and Customer Insights and Trends to the Business
Performance Management of assigned Portfolio of Products, Solutions and Services.
Supporting the Business by providing market insights and trends, reviewing the value proposition of the global plans in the product development phase, and localizing it for the market.
Responsible to form the cross-functional team required to plan and execute a product launch.
Responsible to drive local product launches in line with the global strategy and overall market business strategy.
You are a part of
Working as part of our Global Sales and Service organization, you’ll benefit from the team’s growing breadth and depth of healthcare products and services portfolio and be challenged to drive our best-in-class reputation through top customer experience ratings.
This role is based in Bogota, Colombia. Will report directly to the BMS CC & Sales Leader SRC.
To succeed in this role, you should have the following skills and experience
University Level of education in Business Management with 10-15 years of experience.
Experience in leading marketing in a complex organization or a commercial function in a large multinational company preferably from Healthcare Informatics
Proven Informatics / Software’ business and marketing experience
Deep understanding of healthcare needs, pain points, and trends.
High communication skill proficiency (local language Spanish and fluent English), both speaking and writing, inter-cultural awareness, and strong executive presence to successfully interact with key stakeholders (especially at the C-Suite, CIOs, constituents that are decision makers and stakeholders).
Experience in working in a matrix environment of large corporations (local market, global business unit, annual plan cycle, etc.).
Strong influencing skills.
Ability to build strong relationships in the market both internally among Account Managers (other sales) team members and key target customer.
Ability to work collaboratively in diverse environment between the Market and Global Business Units.
Entrepreneurial spirit and experience
Customer focused, entrepreneurship spirit for a fast-growing solution in the market and high aspiration for conquering the local market : can-do attitude, creative mindset, searching for solutions rather than bringing issues, strong drive and focus on results, belief that we can win, ability to move or get around barriers to success.