The Product Manager will develop a marketing strategy with a certain product range in collaboration with the sales and marketing departments.
They are the champion of a product and act as the voice of the customer to the rest of the product team and the company.
Duties of the Product Manager include : -Analysing the marketplace and design a market strategy based on the product range -
Searching for and capitalising on new product opportunities. -Manages Positioning and Branding for the product range. -Preparation of the product strategic and operational marketing plan dovetailing with overall marketing / business plan.
Managing new product projects from start to end. -Developing product launch programs. -Understanding the marketplace and customer needs in order to advise in product development.
Working closely with the sales and marketing departments to develop the sales and marketing strategy. Requirements for the role : -
Experience developing product marketing strategies. -Strong management experience and working with a team. -Previous Sales and Marketing experience desirable.
Innovative and creative skills. -In depth understanding of a relevant marketplace. -The ability to analyse and predict market trends.
Prince2 and relevant marketing qualifications would be an advantage. -Customer relationship and communication skills. -Educated to degree level.
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