Title : Inbound Marketing Specialist
Location : Medellin, Colombia
What does an Inbound Marketing Specialist do, typically?
Inbound Marketing Specialists should have experience in attracting customers to a brand or website through content campaigns.
Their daily responsibilities may include :
Developing a strong understanding of products, competition, industry and marketing goals and objectives of the industry
Actively brainstorming and proposing new ideas for inbound marketing campaigns
Writing various marketing materials including blogs, newsletters, social media content and more
Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)
Understanding analytics and data and using them to create effective content strategies.
Maintaining up-to-date knowledge of the industry's best practices, strategies, and offerings including inbound marketing
Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition
Misconceptions about Inbound Marketing Specialists :
Some may confuse this role with a content specialist , and while content is an important element of inbound marketing, it encompasses a lot of strategy as well and includes inbound marketing methodologies.
Inbound marketing involves the overall SEO, social media and email marketing strategies of an organization and tends to be more analytical than a pure content role.
Important metrics for an Inbound Marketing Specialist
Number of leads
Email click-through rate