Director of Digital Strategy
Medellín, Colombia
hace 5 días

Company Overview

At SproutLoud our people and culture are central to our success. You’ll find an environment that is 100% jerk free, where people share the values of putting clients first, being accountable, caring about your team and the quality of your work, inspiring others, and growing in your level of expertise and professional development.

Perhaps that's why for two years running (in both 2018 and 2019), we are ranked among the Top Work Places by the Sun Sentinel.

SproutLoud is a Software plus Services platform that services the local marketing needs of large organizations. Called Through-Channel Marketing Automation (TCMA), we help our clients manage their brands and distribute their marketing resources locally - through sales channels, franchisees, chain-retail locations, dealer networks, value-added reseller (VAR) programs, and field employees / offices - with a comprehensive distributed marketing solution.

SproutLoud solutions manage brand compliance, increase speed to market, automate manual tasks, and provide robust reporting and business intelligence.

Identified by Forrester Research in 2018 as the Third Stage for sales and marketing leaders, SproutLoud is on the forefront of the TCMA industry.

We need a great team to help us execute - so come join us!

Overview :

SproutLoud’s Director of Digital Strategy position is responsible for developing and leading multi-faceted digital strategies leveraging our integrated software solutions, Marketing Service Partner (MSP) ecosystem and digital delivery teams.

This role also collaborates with the Director of Client Services, Client Relationship Managers, and Business Development to research, design and present digital proposals to prospects and current clients.

The Director of Digital Services is also responsible for interpreting and presenting data analytics for all digital programs as well as using the learnings to make recommendations and adjustments.

This position is also responsible for digital product training and education of relevant team members.

Responsibilities :

  • Excellent written and verbal English skills required
  • The Director of Digital Strategy oversees a portfolio of clients' digital programs, managing high-level client relationships in conjunction with Senior Client Relationship Managers, and working with them to define and distill their goals.
  • S / he develops strategy to support those goals, creates success metrics, and leads client services teams to execute stellar service delivery.

  • Continually use your deep understanding of your clients’ business, including in-depth knowledge of industry segment, competitor behaviors, and target audiences, along with your knowledge of software, digital marketing, mobile, brand, creative, etc.
  • to position SproutLoud’s solutions so that they support clients’ goals.

  • Responsible for staying abreast of best-in-class Marketing and Advertising technologies for applicable digital products
  • Interact with Client Services and Business Development in support of clients for various MSP products
  • Develop, implement and execute client strategy write-ups and analysis
  • Work directly with all stakeholders to ensure SproutLoud continues to deliver best-in-class products and services
  • Help develop prospect and client sales presentations as needed
  • Requirements :

  • BA or BS in Advertising, Marketing, Communications or related degree
  • Advanced knowledge of digital marketing concepts
  • 8+ years experience with 3-5 in an agency type environment
  • Strong sales skills with digital program sales experience
  • Excellent presentation skills.
  • Strong analytical skills
  • Detailed understanding of local marketing ecosystem and point solution providers
  • An understanding of both corporate run enterprise digital marketing campaigns and local micro budget campaigns are essential
  • Entrepreneurial mindset and ability to develop new processes and / or formats as needed
  • Strong experience with Google AdWords and Google Analytics
  • Intermediate level MS Office skills including PowerPoint and Excel
  • Strong organizational skills
  • Benefits and Perks

    At SproutLoud, we continue to cultivate an environment that aspires to be one of the best places to work - period. SproutLoud pays the full cost of some benefit programs with our team members.

    Benefits include health-care coverage (Poliza de Seguro Sura), transportation / parking benefit, English classes, maternity and paternity benefits, professional development, generous paid time off (PTO) policy, employee and client referral programs, and wellness initiatives.

    We also have fun along the way - a partially paid gym membership, community involvement events, creative recognition programs, breakfast Fridays, BBQ / picnic summers, annual kick off events, monthly happy hours / team building activities, casual dress code, etc.

    And because we believe in keeping the innovative spirit alive over the long haul, we provide a paid four-week sabbatical leave after every sixth year of service for team members to recharge, renew and reboot.

    Having a career at SproutLoud means you are on a team that helps each other win. You will be in an environment that is 100% jerk-free, and share values with others who are accountable, care, inspire, elevate and grow.

    Come grow with SproutLoud!

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