Support CSD SR MARKETING MGR in the planning, development and implementation of CSD marketing agenda for Colombia, Costa Rica and Panama, include identifying right combination of programs (global / regional / local) to build on brand equity (Mental and Physical Availability)
Identify opportunities to capture white spaces in terms of pack price, portfolio and innovation.
Coordinate and assist Sr Mktg Mgr in the monthly touch points with regional teams as well as periodic sessions with three bottlers : Postobon, Fifco and AmBev.
Assist Sr. Mktg Mgr in the AOP development and execution, coordination and implementation of communication plans
Support Brand Manager in both creation and implementation of promotional actions and value campaigns (packs, promos, etc)
Implement CSD brands digital strategy.
Analyze BI (volume, SOM, distribution, prices, etc) and propose business opportunities, monitoring competitor activities
Coordinate daily interaction with the content agencies in order to develop and implement every communication action / proposal in time
Responsible for the PR agency management and the daily interaction with digital agency.
Qualifications / Requirements
Brand and project management experience.
Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade) as well as Digital Platforms / Social Networks (Content Development and Distribution)
Fluent English (must)
Business & consumer background
Content development exposure
Adaptability to work within a flexible and innovative culture.
Team player and builder.
Communication and influencing skills
Franchise model understanding (preferred)
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