Analista de Mercadeo - Bebidas
PepsiCo, Inc.
Bogotá, Cundinamarca
hace 1 día

Job Description

  • Support CSD SR MARKETING MGR in the planning, development and implementation of CSD marketing agenda for Colombia, Costa Rica and Panama, include identifying right combination of programs (global / regional / local) to build on brand equity (Mental and Physical Availability)
  • Identify opportunities to capture white spaces in terms of pack price, portfolio and innovation.
  • Coordinate and assist Sr Mktg Mgr in the monthly touch points with regional teams as well as periodic sessions with three bottlers : Postobon, Fifco and AmBev.
  • Assist Sr. Mktg Mgr in the AOP development and execution, coordination and implementation of communication plans
  • Support Brand Manager in both creation and implementation of promotional actions and value campaigns (packs, promos, etc)
  • Implement CSD brands digital strategy.
  • Analyze BI (volume, SOM, distribution, prices, etc) and propose business opportunities, monitoring competitor activities
  • Coordinate daily interaction with the content agencies in order to develop and implement every communication action / proposal in time
  • Responsible for the PR agency management and the daily interaction with digital agency.
  • Qualifications / Requirements

  • Brand and project management experience.
  • Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade) as well as Digital Platforms / Social Networks (Content Development and Distribution)
  • Fluent English (must)
  • Business & consumer background
  • Content development exposure
  • Adaptability to work within a flexible and innovative culture.
  • Team player and builder.
  • Communication and influencing skills
  • Franchise model understanding (preferred)
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