Associate Director, Global Insights & Analytics, Gum & Candy
Mondelēz International
Bogota, Colombia
hace 1 día

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

As key partner to the respective Business Team, you will support our growth strategies. You will achieve this by converting consumer / shopper knowledge and in-depth market understanding into business implications and recommendations.

You will drive growth and business results by embedding people-centric insights and actions into the organization.

How you will contribute

You will :

  • Identify and articulate key consumer, shopper and market issues and opportunities for the assigned Category providing business recommendations.
  • Ensure decisions are made against a background of fundamental Category / consumer / shopper / customer knowledge and insight.
  • Be the consumer advocate in the Category / Brand Team ensuring that the consumer / shopper is at the center of the Category strategies .
  • Support business decision by leveraging insights developed by country and platform teams.
  • Ensure that optimal and creative research solutions (including qualitative, quantitative).
  • What you will bring

    A desire to drive your future and accelerate your career with experience and knowledge in :

  • Insights gained from progressive industry and / or consulting, with a strong preference for consumer goods background
  • Demonstrated ability to work across cultures, and be effective and influential remotely
  • Working at a strategic level, leveraging consumer knowledge to influence short and long term business decisions. Has practical experience of driving growth in white space opportunities
  • Across a variety of research techniques and applications
  • Experience across a variety of research techniques and applications
  • The Associate Director, Global Insights & Analytics, Gum & Candy will be a critical partner in developing an expansive, consumer-centric strategy to transform the global Gum & Candy categories, unlocking sustained growth for Mondelēz.

    Reporting directly to the Global Head of Insights & Analytics, this role requires a transformative change agent with a strong bias for action.

    Working with the global cross-functional teams for Gum & Candy as well as our key Business Unit partners, you will need to drive clarity on the short-term wins for Mondelēz, while inspiring the team to think outside the box and unlock the longer-term breakthroughs needed to transform these categories.

    K ey Accountabilities :

  • Short-Term Wins : provide clear & objective understanding of current category, portfolio & brand performance, with recommendation on opportunities to drive short-term wins in the current business cycle across creative, product & pack innovation, activation, pricing & omnichannel execution
  • Longer-Term Growth Strategy : rooted in a deep understanding of consumer / shopper behavior & trends, drive the development of an expansive, longer-term strategy to transform the Gum & Candy categories, with recommendations on how & where Mondelēz can drive breakthrough growth across categories, channels & markets
  • Portfolio Architecture : clarify the role of each brand in our Gum & Candy portfolio to deliver against this growth strategy, focusing investment choices, identifying overlaps and pinpointing key M&A or partnership opportunities
  • Brand Equity : elevate the positioning of Trident, Halls and our other key Gum & Candy brands and translate that into a distinctive visual identity, creative platform & executional principles.
  • Support our ongoing efforts to step change our creative quality

  • Innovation Strategy : reframe the Gum & Candy innovation pipeline, focusing on breakthrough ideas that grow the categories, stretch our brands beyond their core and bring in new users.
  • Support our ongoing renovation program and accelerate our packaging innovation agenda, including on sustainability

  • Execution Strategy : help to drive a reinvention of Hotzones across both brick & mortar and eCom to drive visibility for Gum & Candy and support our customer selling stories;
  • support development of breakthrough price / pack architecture solutions as well as identifying incremental distribution opportunities.

  • Leadership : act as a key driving force on the Global Refreshment Impact Team and Halls Brand Team, framing the consumer & shopper problems to solve, helping to drive the strategic thinking and challenging the team to think outside the box;
  • partner very closely with the Business Unit teams to tap into deep local insights and operationalize the global strategy / plans

    Requirements :

  • Bachelor’s Degree required; MBA preferred
  • 10+ years in brand / category insights & analytics leadership roles
  • Prior experience working on a brand or category transformation / turnaround preferred
  • Deep understanding of Gen Z / Millennial cohort and key sub-cultures (such as e-gaming) ideal, but not required
  • Direct experience working across developed and emerging markets, effectively liaising across different countries & cultures
  • Expertise in leveraging all types of data (e.g. custom qualitative & quantitative, syndicated quantitative data, Nielsen scan data, social data, big data etc) and cutting-edge tools & capabilities to unlock powerful insights and successfully deploy them in the organization
  • Transformative change agent with an expansive, innovative mindset, comfortable with ambiguity, thinking outside the box and challenging the status quo
  • Highly collaborative team player, proven track record of getting the best out of a team, regardless of location or reporting lines
  • Strategic, decisive, and proactive leader as well as a visionary thinker
  • Strong bias for action, able to drive strategic outcomes through influence, collaboration & organizational savviness
  • Persuasive and effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action
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