HUB Product Group Market Manager - Power Grids
ABB
Bogota, BOGOTA, Colombia
hace 2 días

Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

For our Marketing, Sales and Product Management team, understanding the full potential of our technology and the trends in our markets is highly rewarding.

In addition, helping customers all over the world improve efficiency, save resources and reduce emissions gives our work a powerful sense of purpose.

Define, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy.

Oversee all marketing activities, and support Sales organizations in driving sales and services of respective products.

You will define, plan and ensure implementation of product marketing strategies for energy products in Bogota - Colombia meeting business objectives and aligning with global product strategy.

Reporting to the Marketing and Sales Manager, you will oversee all sales and marketing activities, events and market research to drive sales and increase market share.

Your responsibilities

  • 1. Strategy Creates, plans and ensures implementation of the local go-to market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • 2. Targets Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed.
  • 3. Business Plans Develops and implements annual marketing plan in conjunction with relevant Business Units / Product Groups.
  • Prepares business plans focused on business development for a defined market.

  • 4. Analysis Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans.
  • Evaluates and shares customer research, market conditions and competitor data.

  • 5. Sales Oversees sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team(s).
  • 6. Training Drives sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Sales person.
  • Ensures know-how sharing and cross-collaboration.

  • 7. People leadership and development Ensures (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed.
  • Coaches, motivates and develops direct and indirect subordinates within HR policies.

    Your background

  • A Engeniering Degree, ideally specialization Electrical,
  • More than 5 to 10 years working in commercial roles.
  • knowledge of high voltage market in designated market.
  • Demonstrated experience in development and implementation of marketing and sales strategy.
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