Growth & Digital Marketing Specialist
Yara International
Bogota, Bogotá D.C., CO
hace 3 días

About Crop & Digital Solutions

Crop and Digital Solutions is responsible developing and scaling new on-farm digital and integrated tools and solutions for an efficient and transparent food system.

We intend to make a significant, measurable impact towards more sustainable, more productive, and wealthy farmers. We apply cutting-edge technology towards our mission of responsibly feeding the world and protecting the planet.

Our team of over 380 is talented and diverse, represented by 38 nationalities and located in several global digital hubs jointly providing solutions for both professional- and smallholder farmers.

We strive to have digital solutions that primarily focus at the intersection of farmer / field activities, and the agricultural value chain, which jointly work to feed our planet.

What you will be doing

  • Plan & coordinate and implement farmer and channel-oriented growth marketing activities for early stage innovation and subsequent growth stages, overseeing execution and optimization across multiple channels based on needs and efficiency.
  • Drive the creative and locally-tailored development of promotional materials, website content, advertisements, and other marketing-related projects.
  • Work with cross-functional teams, global corporate branding and external agencies / resources in the creation of messaging / content and marketing assets across all channels (digital / offline).
  • Build marketing and sales data tracking strategies, analyze and communicate relevant KPIs to stakeholders, enable data driven funnel management based on digital tools.
  • Interate and adjust marketing campaigns and strategies as needed in response to collected data and feedback using growth hacking and experimentation principles.
  • What you will bring

  • Significant experience in digital and growth marketing and / or related disciplines, particularly value proposition and commercial innovation at early stages.
  • First hand experience in farmer growth marketing, experience in the areas of AgTech, sustainability, and farm innovation an advantage.
  • Experience launching new offers and digital products.
  • Deep understanding of omni-channel and digital marketing and a track record of running successful growth initiatives and integrated marketing campaigns.
  • Sensitivity to ideas of others and an ability to facilitate in-depth marketing conversations.
  • Natural flair in understanding the customer, knowledge of substantial marketing and design concepts (e.g. personas, archetypes) and their relation to other product disciplines.
  • Proven record of building marketing data capabilities, including attribution, funnel analyses, CRM automation, etc.
  • History of working with Design and Product teams in fast-paced environments and growing products with validated growth potential.
  • Why Us?

  • Evolving tech development division of an established agricultural products and services company.
  • Explore and develop digital, software, hardware products, which provide value to farmers, smallholder communities and the value chain.
  • Be part of our mission to build sustainable solutions that benefit humanity and the environment.
  • Full-time, permanent and freelance contract options available with competitive remuneration + benefits.
  • Support for personal development, training and continuous learning.
  • Commitment to using new technologies and frameworks, meetups, and knowledge sharing.
  • A bit about Yara

    Yara is the world's largest producer of ammonia, nitrates and NPKs, offering solutions for sustainable agriculture respecting the environment.

    Our fertilizers and our crop nutrition programs were designed to help the sector of food production and to meet the needs of a growing world population.

    Our products and solutions help industry reduce emissions, improve air quality and prioritize effective operations safely.

    Founded in 1905 and operating in more than 160 countries, Yara employs more than 16,000 employees.

    Additional Details

    Please note : This recruitment process will be managed by Korn Ferry, and by submitting your application you acknowledge and confirm that your application details can be shared with them.

    Korn Ferry will manage your data according to their privacy policy (https : / / / privacy) and Data Processing Agreement entered into with Yara.

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