Associate Web Marketing Specialist - RTG, Bogota, Colombia
Medtronic
Bogota, Colombia
hace 2 días

Careers that Change Lives A Day in the Life

POSITION DESCRIPTION

The Web Master & Programmer will take on a key marketing role in the Marketing COE team in Medtronic Latin America, RTG, reporting to the Marketing Supervisor.

This position is responsible for programining, maintaining, and developing online ecosystms and activities for the RTG business for Latin America.

The Web Master & Programmer will own website, digital ecosystem, application, digital tool, digital learning system, sales enablement platform, and digital platform development, design, maintenance, and programing as well as SEO, display / banner ads, and SEM strategies.

The Web Master & Programmer will execute e-mail marketing campaigns to potential customers including planning, constructing, designing, and programing e-mails.

The Web Master & Programmer will develop and test new programs while tracking and improving the ROI of digital marketing programming.

This role requires solid technical, analytical, strategic, and implementation skills, as well as the ability to collaborate and communicate well.

The Web Marketing Specialist will contribute to RTG’s goal of building the infrastructure for a robust digital ecosystem that enables the business to meet its goals.

POSITION RESPONSIBILITIES

  • Design, update, program, and optimize RTG websites. Track website traffic while monitoring best practices / competitive trends.
  • Web master and programmer for digital tools, applications, and digital ecosystems.
  • Troubleshoots and solves technical issues related to websites, applications, and digital tools.
  • Enhance SEO and SEM performance, including use of keywords, Google Adwords, banner, and display ads.
  • Enhance marketing campaigns on the websites and utilize all digital programming available. Help build high-performing landing pages that generate traffic and capture patient lead information.
  • Design, create, and program e-mail campaigns.
  • May identify, evaluate and recommend marketing opportunities consistent with therapy objectives; provides pre-sale marketing support to public relations
  • Support the internal communication to the direct and indirect sales force on behalf of the business in Latin America.
  • Works on the planning and implementation of projects that support the marketing function.
  • Adapt global sales material to local Latin American markets.
  • Provide timely, regular reports summarizing website and campaign performance, create monthly reports when necessary for each channel.
  • Maintain regulatory compliance across the website and all digital campaigns / channels
  • KNOWLEDGE REQUIRED

  • Experience as a web master
  • Proficient with the following coding languages : HTML, CSS,
  • Bi Lingual - English / Spanish
  • Experience building, maintaining, updating, and optimizing web pages, applications, digital ecosystems, and digital tools.
  • Basic understanding of DreamWeaver, Google Analytics, Google Adwords, Adobe Illustrator, Adobe Photoshop
  • Experience tracking and reporting digital analytics, website performance and campaign ROI
  • Strong proficiency in MS Office, including PowerPoint, Excel, Word and Outlook
  • Ability to work under tight time constraints and manage multiple projects across several products / services simultaneously
  • Proven ability to work collaboratively and provide ongoing innovation
  • Strong interpersonal skills.
  • Responsive, action-oriented and innovative problem solver.
  • Great attention to detail.
  • Achievement-oriented and demonstrated ability to self-start projects and / or tasks.
  • PREFERRED QUALIFICATIONS

  • Knowledge of Portuguese
  • Expertise across several digital marketing mediums (company website, paid search, mobile, SEO / SEM, display / banner ads)
  • Prior experience in the medical / pharma industry a plus.
  • Prior work / life experience in Latin America.
  • EDUCATIONREQUIRED

  • Bachelor Degree in marketing or related field
  • About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.

    We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

    We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team.

    Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future. Physical Job Requirements The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles : While performing the duties of this job, the employee is regularly required to be independently mobile.

    The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

    ADA-United States of America)

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