Paid Media Activation - Digital Marketing Specialist 3-20000U8BApplicants are required to read, write, and speak the following languages : English
About the Role
You thrive at planning, executing and analyzing paid digital campaigns. You think creatively and make sure marketing campaigns reach their target audience in the most effective way possible.
You know that the perfect mix of media and channels can move prospects to action and drive conversions. You’re forever dreaming up ways to optimize media plans and boost results.
You thrive being a swiss army knife. This is a generalist role and we are looking for people who know the paid media space and are hungry to grow their career.
Digital Advertising at Oracle is undergoing a significant transformation and this your chance to be part of a team that’s transforming digital marketing at one of the world’s flagship tech companies.
Travel Component : Minimal.Approx. 10% travel may be required to successfully fill this role.
Detailed Description and Job Requirements
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses.
Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas.
Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs.
Collects and analyzes digital / internet / website / mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making.
Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes.
Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas / audience profiles.
Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5+ years related experience.
BA / BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.