Category Management Coord
Bogota, Colombia
hace 2 días

Job Description :

Diageo is an equal opportunity employer and is subject to Colombian regulations pertaining employment. Diageo does not discriminate on the basis of race, color, religion, sex, sexual orientation, sexual identity or expression, national origin, age, disability, marital status, or any other basis prohibited by law in Colombia.

  • The Head of Channel Marketing leads the business strategy (Trade Strategy, Game Plan, Category Strategy & Plan) Diageo, by creating value for and with our customers, ensuring the sales and marketing team a brilliant execution of the plans.
  • Thinking of categories and provide the necessary solutions to the customer

  • Overall, Channel Development is responsible to drive the creation, evolution and implementation of retail strategies and platforms that enables the POP to become the perfect stage for our brands’ to perform, accelerating category growth and enhancing Diageo’s partnership value perception among customers
  • Responsible for defining the strategy of the channel (JUBP), which involves : identifying issues and opportunities, defining the vision and role of the alcoholic beverage category (TBA) for the channel, as well as the definition of the activity plan to support Diageo business strategies
  • Set in conjunction with sales and marketing, the activities required to achieve brand strategies in the channel, defining KPIs and ensuring excellence in the design of activities by BTL agencies.
  • Responsible for the design of the building blocks in conjunction with marketing, to ensure the accuracy of the inventory of our brands as part of the S&OP process
  • Worker Type : Regular


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