We’re looking for a Marketing Automation Campaigns Specialist to help us push the boundaries of what education can offer through the power of technology.
Education is our passion and our team members bring that to work each day as they aim to advance learning in every region of the world.
Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community.
We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.
For more information about Blackboard Inc. and our career opportunities, please visit .
Blackboard’s Global Demand and Digital Marketing team tell the story of Blackboard to the education community through multi-channel digital campaigns and Blackboard.
com. The team partners across marketing and the entire organization to bring the Blackboard message to our audience in the digital space.
As a Marketing Automation Campaigns Specialist, you will report to the Global Marketing Campaigns Manager and be responsible for building and executing campaigns using our marketing automation platform.
You’ll play a pivotal role in the execution and analysis of campaigns at the global and regional level. Working closely with field marketing and other members of the demand center, you will manage the production and roll-out of marketing campaigns, ensuring they are deployed according to plan and on time.
Specific responsibilities will include :
Managing the day-to-day alignment and coordination of campaign development between the Global Demand and Digital Marketing team and other members of Blackboard’s Marketing organization such as Field Marketing, Client Engagement, and Global Events
Building and executing marketing campaigns using our marketing automation tool; production tasks will include but are not limited to emails, landing pages, forms, segments, and campaign logic
Working with field marketing to produce, test, and launch campaign, subject to approval
Working independently as well as with the campaign owners in the team to ensure project plans get executed including deadlines and SLA compliance, specs, assets, budget, vendor coordination, status updates, approvals, and final delivery
Ensuring all campaign collateral is delivered in line with brand guidelines (per Corporate Marketing guides)
Tracking progress of campaigns once live and reporting on campaign impact
Optimizing and standardizing program implementation processes across the organization, contributing to the development of standard campaign build processes and best practices;
collecting and sharing feedback on improvements to the campaign production process
Supporting manager in promoting and delivering training on new campaign developments
Becoming fluent in the marketplace dynamics, client segment needs, roles, personas, and helping develop and execute scalable marketing activities based on this client-centric and segmented approach
The Candidate :
Required skills / qualifications :
Bachelor’s degree in Marketing, Communications, or Business or equivalent work experience
3+ years of related marketing experience, preferably in an international environment and marketing agency experience
Demonstrated experience in building campaigns, using marketing automation tools, and executing projects of varying complexity
Ability to effectively prioritize multiple projects and manage results while maintaining flexibility
Strong marketing and / or communications experience with the ability to plan and implement a strategic, integrated marketing approach
Hands-on, collaborative, and a can-do attitude
Self-sufficient and proactive in solving problems
Extensive knowledge of Marketing Automation tools, preferably Eloqua
Advanced knowledge of HTML and CSS
Good knowledge of digital marketing, UTM tracking, and goal conversion tracking, and email and landing page best practices, preferably including Google Analytics and Google Tag Manager
Good knowledge of project management methodologies
Fluency in written and spoken English at CEF B2 level or above
Preferred skills / qualifications :
Project Management certification
To ensure the safety and wellbeing of our employees during the COVID-19 pandemic, Blackboard positions are currently remote (where possible).
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity / affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity / expression , protected military / veteran status, or any other legally protected factor.