Digital Media Activation Manager (SEM)
Essence Global
Bogota, Bogota
hace 4 días

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world.

Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.

5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. Visit essenceglobal.

com for more information and follow us on Twitter at essenceglobal.

About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly.

The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

The Media Activation Manager is responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects.

You will also work closely with your account lead (and the team's head of search), to deliver world class search programmes which exceed our client's expectations.

Some of the things we'd like you to do :

  • Tactically plan, launch and optimize media channels within a media campaign
  • Responsible for owning publisher relationships, publisher RFPs and RFP scorecards
  • Support end of month / quarter campaign wrap ups
  • Regularly contribute to media best practices and campaign processes
  • Develop and execute rigorous testing plans
  • Craft actionable insights for weekly and quarterly reports
  • Manage the successful task delegation of work for 1-2 junior team members
  • A bit about yourself :

  • Fluency in English
  • Approximately 3-4 years experience in a digital media agency, minimum 3 year of media buying experience.
  • Specialization in SEM (Google, Bing, Yahoo, Apple SEM)
  • Experience with planning and running larger-scale PPC campaigns across multiple markets
  • Experience with Doubleclick search (and other bid management platforms e.g. Marin, Kenshoo)
  • Doubleclick or Adwords certification a plus
  • Proficiency in Excel (Pivot Tables, VLookups, etc)
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends
  • Strong understanding of optimization levers & testing approaches across media buying platforms would be desirable
  • Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
  • Great analysis skills (including quantitative analysis) and confidence in making information based decisions
  • Adept at working within team and partnering across teams
  • What you can expect from Essence

    Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape.

    It's important that we hire people whose values reflect those of our own : genuine, results-focused, daring and insightful.

    As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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