Shopper Insights Jr Manager
Mondelēz International
Cali, Colombia
hace 1 día

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will be important in supporting and executing our shopper insight capability.

Our vision is to become a Leading, World-Class Shopper focused organization, creating transformational shopper solutions that enable the choice of the right snacks at the right moments.

You will help us develop a data-driven shopper-centric culture that impacts strategic processes in the organization (RGM, Perfect Store Execution, Strategic planning, Innovation Planning and Channer and customer planning).

How you will contribute

You will :

Help your internal stakeholders to identify key strategic challenges related to customer and channels where shopper insights could bring new solutions guaranteeing sales excellence

Identify shopper opportunities, design and develop action plans, and measure business impact when implemented

Ensure that a shopper centric culture is embedded in the Business Unit by building capabilities in Marketing, Trade Marketing and Sales teams.

Develop a systematic test and learn way of working, piloting solutions to later scale them up to the different markets

Continuously optimize business through data, tracking, and learning.

Lead the agenda with strategic third parties (Ad-Hoc and Continuous studies) that help internal stakeholders to find solution to key business challenges

Lead big scale research studies such as Trip Missions, 5S, Purchase Decision Trees, etc. to inform category and channel plans

Identify knowledge gaps and business needs in respective countries and build research recommendations / research plan with priorities to address them

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in :

Research planning skills plus experience in market research (FMCG / CPG manufacturer or major retailer)

Good at distinguishing insights that can be leveraged against the business challenge

In-depth knowledge in analyzing and creating visualizations of large amounts of data

Strong analytical skills and attention to detail,

Knowledge, develop mental experience and application of MDLZ models in shopper behavior (4c's, 5s, promotional behavior, planogramming, etc) , and making recommendations for enhancements

Extensive experience in utilizing market research data

Willingness to work independently in a remote teamdelivering insights towards sales, category management and RGM

Good communication and storytelling to business teams, ability to convey complex messages simply and succinctly, including implications for the business

Ownership of operations within field of expertise (briefing, point of contact, methodologies, data)

Cross country experience, demonstrated ability to work across cultures and in remote teams is a plus for Global roles

More about this role :

Education :

  • Professional in business administration, industrial engineering, economics or related fields.
  • Requirements :

  • Minimum 5 years of experience in similar positions.
  • Leadership experience is desirable
  • Knowledge in market research methodologies
  • Advanced English
  • Advanced Excel and statistical tools management (data blending, pivoting, dashboarding and visualization skills)
  • Agency management
  • Good working knowledge of vendors and methodologies in shopper practice
  • Stakeholder management
  • Communication skills to transform insights into business opportunities
  • No Relocation support available

    Business Unit Summary

    WACAM is Mondelez International’s Latin America presence with 1,700 wonderful people proudly representing a diversity of cultures and nationalities.

    WACAM includes 12 countries Colombia, Ecuador, Peru, Chile, Bolivia, Panama, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, and the Dominican Republic and the U.

    S. territory of Puerto Rico. We make and distribute our global brands and local jewels such as , , and to over 190 million discerning consumers.

    Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

    At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and / or the business.

    Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

    Job Type

    RegularShopper InsightsInsights

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