Are you excited by account-based marketing and the collaboration that makes it effective? Do you enjoy executing local marketing activities that grow pipeline?
Are you driven by results and having a strong impact on the business?
Autodesk is currently hiring a Territory Account Based Marketing (ABM) Manager responsible for accounts in the Spanish-speaking countries within Latin America (excluding Mexico.)
This person is responsible for collaborating with a sales team that manages a portfolio of accounts, to ensure the digital campaigns that target these accounts are prioritized and optimized for maximum return.
Duties also include driving pipeline through targeted local marketing activities / events / online experiences that address regional needs.
Additionally, the Territory ABM Manager ensures sales reps and relevant channel partners are equipped to drive demand with appropriate thematic campaign materials.
COLLABORATION AND INTERFACE :
Primary liaison with sales representatives and their sales manager for a targeted portfolio of focus accounts
Drive account-specific marketing planning aligned to sales strategies to prioritize thematic campaigns to clusters of accounts within the target account portfolio
Participate in an ongoing feedback loop to help inform development of future campaigns based on current performance and sales feet on the street insights
Proactively engage with sales teams to coordinate and prioritize marketing campaigns and associated sales cadence activities to support the thematic campaigns
Collaborate with an ABSM Practice Manager who is responsible for the execution and optimization of the prioritized programmatic campaigns, and ensure alignment about the analysis of the campaign reporting
Interface with Partner Marketing Managers to ensure that relevant channel partners have appropriate toolkits to amplify the thematic campaigns to segmentations of accounts
CAMPAIGN PLANNING AND PRIORITIZATION :
Focus on the buyer’s journey and deploy the right digital campaigns based on an understanding of the segmentations of accounts within the account portfolio and the right personas to engage in those campaigns
Create quarterly marketing plans and allocate budget
Maintain accurate and actionable understanding of accounts within portfolio and action plans for additional account insights or contact data quality
Track progress of campaigns / activities and ensure KPIs are achieved
Prepare quarterly reports and shareouts of campaign performance
Ensure 100% of budget is spent in compliance with guidance
5+ years B2B demand generation / field marketing experience with account-based marketing specific knowledge and skills, as well as sales interface
BA / BS or equivalent work experience
Knowledge and experience with sales and marketing automation tools such as Salesforce.com, Marketo, Adobe Audience Manager, Demandbase, Folloze, 6sense, Outreach, etc.
Estimated 10% travel required
The Ideal Candidate
You measure your own success based on contribution to pipeline and revenue
You excel at collaborating with colleagues and stakeholders to get the job done and thoroughly enjoy being part of a team
You have experience activating customer engagement across multiple channels