Brand Manager Toothpaste Andina
Hill's Pet Nutrition
Valle del Cauca, Colombia
hace 10 días

Responsibilities :

  • Develop, lead and communicate the strategy of the brands incorporating the recommendation of the expert areas.
  • Management of the portfolio of the brand, promotions at the regional level.
  • Define the product placement strategy
  • Develop strategic briefs for Shopper Programs development
  • Analyze & recommend pricing strategies
  • Prepare and lead the product launch strategy (go to market) : Define the launch grid
  • Ensure the profitability of the brand against financial objectives (P & L)
  • Identify and propose projects to grow the brand.
  • Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand
  • Define and Manage the budget of Advertising and Market Research, and monitor the implementation of media plan strategies.
  • Develop and ensure the correct planning of the New Products & Promo Grid process
  • Requirements for the position :

  • Degree in Business Administration / Marketing and Advertising / Industrial Engineering.
  • Experience of more than 4 years in Marketing or Customer Development
  • Analysis and organization capacity
  • Knowledge and management of Nielsen and Scanning
  • Knowledge and experience working with P&L
  • English profiency
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