JOB DESCRIPTION :
Responsible for implementing and maintaining the effectiveness of the quality system.
The PM is responsible for creating regional demand for his / her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place / distribution, price, and integrated marketing / promotion).
The following are some of the key responsibilities :
Competition and Positioning : Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
Scientific and Promotional Tool Creation : Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.
External Communication : Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
Develop the Marketing Plan : Incorporate all aspects of the marketing mix.
Ensure Launch and Post-Launch Success : Offer leadership to regional commercial organizations through successful launch.
This includes delivering appropriate launch materials / tools to differentiate product versus the competition and grow the business in a profitable manner